SAP CRM Implementation

Implementing SAP CRM in pharmaceutical and chemical company for a smoother operation


The Challenge

The client company is from the chemical and pharmaceutical industry. They were facing a major problem in operations such as managing products, customers, data, marketing, campaigns, and others. There were no options to manage the end-to-end business processes. They were also facing a problem in customer satisfaction because they were not able to address the customer requests on time and properly.


The EPSoftech Solution

Having a look at the various challenges that the company was going through, we were sure of the solutions that we had to offer. The first thing that we did was to implement the business process of SAP CRM. The SAP HANA powered system offered a great business support. We designed ABAP so that the transactions can be customized.

Similarly, we also worked on other various elements such as BAPI for decoding of the XML data. Also, we implemented SAP FIORI so that the best user experience can be provided. We also integrated training in SAP CRM for the users.


Technology Stack



The Result

After all the proper solutions were provided, the client company was satisfied with the result that came up. The improved system offered proper CRM experience for better customer satisfaction. The CRM was integrated with the ERP system to provide a much better experience. Mobile applications are provided that made the working experience even simpler and better. The data can be accessible at one single point along with the analytics for different processes of CRM. As a result, the company was able to gain more number of happy customers due to this improved and newly updated system.

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